News

Good news and opportunity at BRBN

02/11/2021

As the business world has changed over the last two years, companies have continually adjusted, and many business owners have adapted as the pandemic has varied in intensity. But keeping an upbeat mindset helps us all to get through it, and networking really helps.

Going into the Autumn and Winter months, Beverley Referral Business Network continues to alternate between Zoom and in-person meetings. This week’s Zoom meeting included lots of good news, including members’ charitable fundraising activities. 

And Allen Slinger at The Tiger Inn was certainly delighted at his good news from the previous weekend. The Tiger Inn reached the top spot on the Trip Advisor top ten restaurants and places to eat in Beverley! Congratulations, Allen!

The education piece this week was centred on objection planning. During the sales process, prospects can raise legitimate and honest objections to the services and products we, as business owners, offer. There may be many reasons why prospects may hesitate, but regardless of what they are; price, a lack of trust, no immediate need or urgency; we can, and should, plan for them. 

Rather than worry about these objections, we have the opportunity to inform prospects about the value of our products and services and give them a thorough understanding of what we offer.